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“Don’t find customers for your products, find products for your customers.”

I’ve always loved this Seth Godin quote. He’s a marketing genius.

But why am I writing about marketing?

Well, I’m not. Not really.

I’m writing about people — about you and me — and how we relate to one another.

About what motivates those of us who are in business to be in business in the first place.

Because I’d argue that 95%+ of businesses exist to find customers for their products, not products for their customers.

Of course, there are exceptions. The < 5%. Far too few IMHO.

Many (most?) businesses seem to seek to profit from people, not seek to serve them well.

Many (most?) businesses are solely bottom-line focused, not customer delight focused.

Selling, not serving.

And I hate it. I really hate it.

It’s perhaps (in part) why I burned out as an entrepreneur — objectify customers in the name of profit? No thank you.

Perhaps I care too much about others? (And perhaps that’s why I’m living with depression now? Even my doctor told me I was too selfless.)

Some might say I need a thicker skin: “Business is business. Stop taking it so personally, Darrel.”

But business is personal. What I do to you mattersit really mattersin business or otherwise.

One thing I know for sure is this:

Knowing why we’re in business matters.

Knowing why helps us avoid practices that compromise our why.

It helps us maintain our integrity.

It helps us maintain our humanity.

Shouldn’t that matter more than anything else?

My experiences in Depressionville